This webpage incorporates all the latest data, insights, and traits you will need that can assist you know how men and women in Hong Kong use digital products and expert services in 2024.
Go worldwide: see how Hong Kong’s recent “condition of digital” compares with connectivity in other international locations by looking through our flagship Digital 2024 Global Overview Report, which includes many slides of world digital data, and our in-depth Evaluation of what these quantities could indicate in your case.
On the other hand, as we noted during the Fb section earlier mentioned, changes inside the viewers get to figures posted in Meta’s advert arranging equipment never always correlate with All round changes in its platforms’ Energetic person bases.
A brand new sign convention is adopted for the entire series of the money account due to the fact June 2023. From then on, a rise in monetary non-reserve property/reserve property is indicated by a positive worth when a minimize in monetary non-reserve property/reserve belongings is indicated by a negative value.
To find out more about these variations, be sure to see this text, and also our in depth notes on data.
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Note: ByteDance’s advertising and marketing means only publish audience gender data for “woman” and “male” people.
However, it’s important to anxiety that these promotion reach figures are usually not the same as monthly Lively person figures, and there might be significant variations involving the scale of X’s advertisement audience and its total Lively person foundation.
Additionally, our Assessment implies that X’s inferences is probably not notably reliable in identifying buyers’ gender, particularly in nations the place English is not the check here dominant language.
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But despite these caveats, Meta’s ad arrive at data however offers important insights into how Fb use is evolving.
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Just in advance of we get on the full report, Here are several tips for more looking through, which can provide more context for our full set of Digital 2024 numbers for Hong Kong:
Having said that, it’s really worth noting that X infers its consumers’ gender, by analysing indicators including the title that consumers enter within their profile, as well as their broader exercise over the System.